The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 31, 2013
Filed:
Dec. 27, 2010
Siyu You, Beijing, CN;
Peng Liu, Beijing, CN;
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Systems and methods are described that select advertisements for placement on a series of consecutively-accessed web pages, such as consecutively-accessed web search results pages generated in response to a particular search. The systems and methods perform a separate advertisement ranking process to select advertisements for placement on each web page in the series of consecutively-accessed web pages at the time the web page is accessed. For web pages that follow the first web page in the series, the systems and methods utilize an advertisement ranking technique that calculates a probability that a user will select an advertisement based on certain user selection feedback features. The user selection feedback features for an advertisement are determined by comparing attributes of the advertisement to attributes of user-selectable items that were presented on one or more of the previously-accessed web pages in the series that are known to have been selected or not selected by the user.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile