The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 31, 2013

Filed:

Aug. 13, 2012
Applicant:

Hans C. Breiter, Lincoln, MA (US);

Inventor:

Hans C. Breiter, Lincoln, MA (US);

Assignee:

Wahrheit, LLC, Lincoln, MA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 10/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

A method analyzes preferences of one or more participants. Each of the participants may be presented with a plurality of evaluation items that illustrate various marketing options. Response data from the participants that indicates at least an approach, if any, toward the evaluation items is obtained. An approach entropy value may be generated for the marketing options based on the response data for each participant. A relative preference order for each participant for the marketing options may be determined from the generated approach entropy values.


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