The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 31, 2013
Filed:
Aug. 06, 2012
Jorey Ramer, Cambridge, MA (US);
Adam Soroca, Cambridge, MA (US);
Dennis Doughty, Brookline, MA (US);
Neal J. Karasic, Brighton, MA (US);
Jorey Ramer, Cambridge, MA (US);
Adam Soroca, Cambridge, MA (US);
Dennis Doughty, Brookline, MA (US);
Neal J. Karasic, Brighton, MA (US);
Millennial Media, Boston, MA (US);
Abstract
A system for targeting mobile coupon placement on a mobile communication facility includes performing the steps of: (a) receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility; (b) receiving information corresponding to a location of the mobile communication facility; (c) receiving information corresponding to a rendering capability of the mobile communication facility; (d) selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the location, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic or usage history characteristic; and (e) transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.