The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 31, 2013
Filed:
Nov. 22, 2011
Balaji Gopalakrishnan, Cary, NC (US);
William Elliot Inman, Cary, NC (US);
Thomas Robert Lehman, Holly Springs, NC (US);
John Clare Brocklebank, Raleigh, NC (US);
Balaji Gopalakrishnan, Cary, NC (US);
William Elliot Inman, Cary, NC (US);
Thomas Robert Lehman, Holly Springs, NC (US);
John Clare Brocklebank, Raleigh, NC (US);
SAS Institute Inc., Cary, NC (US);
Abstract
In accordance with the teachings described herein, systems and methods are provided for optimizing distribution of advertisement information. In one example, call tracking data may be generated from a plurality of telephone calls made to a business entity, where the call tracking data includes geographical information to identify locations from which the plurality of telephone calls originated. A call distribution may be determined from the call tracking data, where the call distribution groups the call tracking data based at least in part on distances between the business entity and the locations from which the plurality of telephone calls originated. A probability density function may be generated from the call distribution and used in the generation of the advertisement distribution plan.