The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 24, 2013
Filed:
Dec. 20, 2011
Daniel Benyamin, Los Angeles, CA (US);
Michael Aaron Hall, Valencia, CA (US);
Aaron Chu, Los Angeles, CA (US);
Arshavir Blackwell, West Hollywood, CA (US);
Daniel Benyamin, Los Angeles, CA (US);
Michael Aaron Hall, Valencia, CA (US);
Aaron Chu, Los Angeles, CA (US);
Arshavir Blackwell, West Hollywood, CA (US);
Citizennet Inc., Los Angeles, CA (US);
Abstract
Systems and methods for automatically targeting advertising on an online social network using affinity information collected concerning members of one or more online social networks in accordance with embodiments of the invention are disclosed. One embodiment of the invention includes a targeting server configured to obtain data from at least one server that forms part of an online social network, where the obtained data describes member profiles of members of the online social network and activities performed on the online social network associated with the member profiles. In addition, the targeting server is configured to detect affinities between a member profile and keywords based upon data describing activities associated with the member profile and to provide the targeting keywords to a server that is part of the online social network so that the online social network displays the specific offer to online social network members targeted using the targeting keywords.