The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 24, 2013
Filed:
Apr. 26, 2010
James Alexander Howard, Mountain View, CA (US);
William Bedford Turner, Campbell, CA (US);
Christopher Blumenberg, San Francisco, CA (US);
Richard Williamson, Los Gatos, CA (US);
James Alexander Howard, Mountain View, CA (US);
William Bedford Turner, Campbell, CA (US);
Christopher Blumenberg, San Francisco, CA (US);
Richard Williamson, Los Gatos, CA (US);
Apple Inc., Cupertino, CA (US);
Abstract
The present technology presents targeted content, such as a targeted application, within a primary application, in such a fashion that the targeted application is a separate process from the primary application. The targeted application is targeted to a specific user by compiling targeting data, generally describing aspects related to the user and information about the primary application for use by an application server, which processes the targeting data to determine suitable content. The present technology further achieves a balance between the need to protect a user's information and sharing some of this information with trusted sources for selecting targeted content to be displayed within a primary application by providing an operating system process to accept requests and compile targeting data for determined targeted content from the primary application without sharing the targeting data with the primary application.