The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 17, 2013
Filed:
Jul. 16, 2009
Hemanth Sambrani, Karnataka, IN;
Rohan Monga, Punjab, IN;
Sudharsan Vasudevan, Tamil Nadu, IN;
Sanjeev Gupta, Punjab, IN;
Hemanth Sambrani, Karnataka, IN;
Rohan Monga, Punjab, IN;
Sudharsan Vasudevan, Tamil Nadu, IN;
Sanjeev Gupta, Punjab, IN;
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method and apparatus for activity-based users' interests modeling for determining relevance of the content distributed to the users is provided. Modeling of the user's interests starts by collecting information about the actions that the user performed and about the contents that were associated with the actions. That information may be used to determine how much interest the user has had in the individual subjects up to date, and to determine which subjects became more or less important to the user over time. Further processing of the information about the interests of each of the individual users in a group of users may produce characteristics indicating the interests of the group as a whole. Additional processing may generate the information reflecting relative importance of the interests of an individual user in the group to the interests of other users in the same group.