The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 10, 2013
Filed:
Jan. 14, 2010
Arthur Weinberger, Sunnyvale, CA (US);
Marwan Shaban, Saint Cloud, FL (US);
Arthur Weinberger, Sunnyvale, CA (US);
Marwan Shaban, Saint Cloud, FL (US);
Clear Channel Management Services, Inc., San Antonio, TX (US);
Abstract
A radio station market analysis program extends Cume values for individual stations to multiple stations (for a particular geographic market, a particular demographic, and a particular daypart) according to the formula C=[1−Π(1−(C/P))]*P, where n is the number of media stations, P is the population, and Cis each Cume value. Cume values may be provided for a limited set of input dayparts from Arbitron and Nielson, and are translated to an arbitrary daypart. The arbitrary daypart can represent a sum of component dayparts in a proposed advertising schedule. The reach of the proposed advertising schedule can be further computed based on a hyperbolic function of spot count.