The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 03, 2013
Filed:
Dec. 06, 2005
Uma Mahadevan, Cupertino, CA (US);
Jacob Samuels Burnim, Pasadena, CA (US);
Uma Mahadevan, Cupertino, CA (US);
Jacob Samuels Burnim, Pasadena, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A method of selecting information items in connection with an electronic message includes selecting a plurality of information items satisfying a predefined popularity condition and identifying any one from the selected information items whose associated keyword is found in the electronic message. A set of candidate items are selected periodically based on their respective popularity metrics. The popularity metric of an information item may be its click-through rate during a predefined time period. Each candidate information item has one or more keywords and the number of the keywords found in the electronic message determines the item's relevancy to a user accessing the message. In some embodiments, the method selects a subset of the information items using user geographical information associated with a user accessing the electronic message from a client and at least one of the selected information items is set to target users at a location corresponding to the user geographical information.