The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 26, 2013

Filed:

Jan. 20, 2012
Applicants:

Kun Jing, Beijing, CN;

Matthew Robert Scott, Beijing, CN;

Kaihua Yin, Beijing, CN;

YE Xu, Beijing, CN;

Yaping Liu, Beijing, CN;

Quan Tang, Beijing, CN;

Hao Wei, Beijing, CN;

Inventors:

Kun Jing, Beijing, CN;

Matthew Robert Scott, Beijing, CN;

Kaihua Yin, Beijing, CN;

Ye Xu, Beijing, CN;

Yaping Liu, Beijing, CN;

Quan Tang, Beijing, CN;

Hao Wei, Beijing, CN;

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

Systems, methods, and computer-readable media for presenting video as at least a portion of the background of search engine home pages are provided. Upon receiving a request for presentation of a search engine home page, a static image is transmitted for presentation as at least a portion of the background for the search engine home page. Also transmitted is a streaming video file. The static image may or may not be associated with the streaming video file. After a predetermined amount of time, play of the streaming video file is initiated without user action, the streaming video file replacing the static image as at least a portion of the background of the search engine home page. In this way, the user receives a seamless transition from a static image to a video presentation and is provided a rich, immersive experience at the search engine home page.


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