The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 26, 2013
Filed:
Jun. 25, 2004
John Lamping, Los Altos, CA (US);
Robert Shillingsburg, San Jose, CA (US);
Eric Veach, Mountain View, CA (US);
John Lamping, Los Altos, CA (US);
Robert Shillingsburg, San Jose, CA (US);
Eric Veach, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Maximum offers in an online advertising space (and/or some enhanced ad rendering attribute) arbitration may be discounted such that there exists a dominant bidding strategy, whereby advertisers can choose optimal maximum offers without knowing anything about their competitors' behavior, and without knowing anything about the relative selection rates for different ad spot positions (or the relative values of different enhanced ad rendering attributes that advertisers may compete for). Arbitrations can be run combining offers for use in arbitrations with a first price discounting method, with offers for use in arbitrations with a second price discounting technique.