The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 19, 2013

Filed:

Dec. 30, 2009
Applicants:

Oded Noy, Mar Vista, CA (US);

Jason Mcbride, Santa Monica, CA (US);

William Lepler, Sherman Oaks, CA (US);

Scott Painter, Bel Air, CA (US);

Inventors:

Oded Noy, Mar Vista, CA (US);

Jason McBride, Santa Monica, CA (US);

William Lepler, Sherman Oaks, CA (US);

Scott Painter, Bel Air, CA (US);

Assignee:

Truecar, Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

Embodiments disclosed herein provide a solution in determining a lead value and making an introduction accordingly. In some embodiments, in response to a consumer's search request for a retail item within a geographical area, a decision system may obtain from a local database a list of dealers capable of provisioning the retail item—such as a new or used vehicle—at various locations within the geographical area. For each dealer, the system may calculate a dealer score across a plurality of tests and set a dollar value to an introduction utilizing the dealer score associated therewith. The performance measures of the tests may be normalized and adjusted utilizing a set of coefficients. The list of dealers may be sorted per dollar value of introduction and presented to the consumer. To provide more accurate dealer evaluations, the system may periodically reset the set of coefficients using sales data.


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