The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 12, 2013
Filed:
Mar. 05, 2012
Vijay Krishnan, Hyderabad, IN;
Puneet Agrawal, Hyderabad, IN;
Ankur Khator, Hyderabad, IN;
Sree Hari Nagaralu, Hyderabad, IN;
Vijay Krishnan, Hyderabad, IN;
Puneet Agrawal, Hyderabad, IN;
Ankur Khator, Hyderabad, IN;
Sree Hari Nagaralu, Hyderabad, IN;
Microsoft Corporation, Redmond, WA (US);
Abstract
Methods, computer systems, and computer-readable storage media for utilizing breadcrumb information associated with a Web page to improve a user's search experience on a search engine page and to improve ranking of search results are provided. Breadcrumb information is identified for a plurality of Web pages and is used to create an entity data structure. The entity data structure is used to determine related search items, deep links, and query suggestions on a search engine page. Further, contextual relationships between different breadcrumb elements that are part of a breadcrumb trail associated with a Web page are identified and used to adjust a ranking order of the Web page on a search engine results page.