The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 12, 2013

Filed:

Mar. 14, 2008
Applicants:

Kamlesh T. Talreja, Issaquah, WA (US);

Timothy R. Kohn, Seattle, WA (US);

Jonathan Joseph Bryak, Everett, WA (US);

Inventors:

Kamlesh T. Talreja, Issaquah, WA (US);

Timothy R. Kohn, Seattle, WA (US);

Jonathan Joseph Bryak, Everett, WA (US);

Assignee:

Amazon Technologies, Inc., Reno, NV (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

A featured offer for an item in an electronic marketplace is selected based on factors such as estimated conversion rate and contribution profit. Qualified offers from various merchants are analyzed using a variety of filters, algorithms, and/or criteria to select an offer that meets the goal(s) of the marketplace provider, while providing customers with offers having terms that are also attractive to the customer. Secondary offers and/or advertisements also can be selected using similar approaches.


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