The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 12, 2013
Filed:
Aug. 29, 2012
Subash Sundaresan, Fremont, CA (US);
Ramesh Sarukkai, Union City, CA (US);
Sam P. Hamilton, Los Altos, CA (US);
Julie Wan-chi Cheng, Los Gatos, CA (US);
Subash Sundaresan, Fremont, CA (US);
Ramesh Sarukkai, Union City, CA (US);
Sam P. Hamilton, Los Altos, CA (US);
Julie Wan-Chi Cheng, Los Gatos, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A server for delivering advertisements to mobile devices includes an application programming interface executable by a processor and configured to: receive an ad call over a network from an application of a mobile device to deliver an advertisement to an ad position on a small screen thereof, the ad position located at a fixed location of the application, the fixed location having a fixed height and a fixed width as viewed by a user of the mobile device throughout use of the application; detect the ad position, including the fixed height and width of the ad position within the fixed location; retrieve from the storage memory an advertisement having an ad format best matching the fixed height and the fixed width for filling the ad call at the fixed location; and deliver the advertisement to the mobile device for display in the ad position during the execution of the application.