The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 05, 2013
Filed:
Aug. 17, 2009
Oleg B. Rashkovskiy, Cupertino, CA (US);
Thomas J. Morgan, San Mateo, CA (US);
Matthew Wong, Palo Alto, CA (US);
Brian T. Duersch, Mountain View, CA (US);
Oleg B. Rashkovskiy, Cupertino, CA (US);
Thomas J. Morgan, San Mateo, CA (US);
Matthew Wong, Palo Alto, CA (US);
Brian T. Duersch, Mountain View, CA (US);
Blackarrow, Inc., San Jose, CA (US);
Abstract
A system includes a receiver to receive content and an advertisement. The system further includes a cache, coupled to the receiver, to store the content and the advertisement. An interface in the receiver receives an updated advertisement and updating instructions, the updating instructions to enable the receiver to replace the stored advertisement with the updated advertisement. The receiver detects a starting point of the advertisement and creates a marker and inserts it into the content to indicate said starting point, and stores the advertisement from the content to a memory storage location separate from the content, and creates and stores a pointer to the memory location. The interface detects a user-initiated pause in the viewing of content, retrieves the updated advertisement from storage, and provides a user interface that enables the user to view the retrieved advertisement for as long as the viewing of the content remains paused. The receiver is configured to overlay the retrieved advertisement with material descriptive of upcoming content in the received content.