The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 29, 2013
Filed:
Jan. 14, 2011
Shumeet Baluja, Leesburg, VA (US);
Yushi Jing, Mountain View, CA (US);
Dandapani Sivakumar, Cupertino, CA (US);
Jay Yagnik, Mountain View, CA (US);
Shumeet Baluja, Leesburg, VA (US);
Yushi Jing, Mountain View, CA (US);
Dandapani Sivakumar, Cupertino, CA (US);
Jay Yagnik, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
The subject matter of this specification can be embodied in, among other things, a method that includes generating content-based keywords based on content generated by users of a social network. The method includes labeling nodes comprising user nodes, which are representations of the users, with advertising labels comprising content-based keywords that coincide with advertiser-selected keywords that are based on one or more terms specified by an advertiser. The method also includes outputting, for each node, weights for the advertising labels based on weights of advertising labels associated with neighboring nodes, which are related to the node by a relationship.