The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 29, 2013
Filed:
Apr. 24, 2008
Rohan Shetty, Bellevue, WA (US);
LI LI, Issaquah, WA (US);
Rohan Shetty, Bellevue, WA (US);
Li Li, Issaquah, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Systems, methods and computer-storage media are provided for distributing advertising content with improved accessibility for users and with a reduced-cost architecture for the web site provider. An advertising service directory (ASD) intercepts advertising requests containing registered words and phrases so that their location can be determined in a data structure. Through user profile, web site preference or additional information in the reference data structure, the delivery format of the content can also be detected. The request is then forwarded to the provider, removing the need for the first web site provider to actually serve the advertising content. Users can use a phrase or format in order to 'push' for advertising content. Thus, brand names and products can be accessible without the need to bid for ad placement. The effectiveness of advertising across many platforms can be increased by offering users an easier-to-remember retrieval method.