The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 22, 2013
Filed:
Apr. 03, 2012
Jianfeng Yang, San Jose, CA (US);
Karl Adam Christensen, Santa Clara, CA (US);
Jianfeng Yang, San Jose, CA (US);
Karl Adam Christensen, Santa Clara, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Described herein are techniques related to pre-fetching ads while serving ads in a live streaming video. In one implementation, the pre-fetching mechanism will set up a default set of ads pre-fetching criteria on a client and then the client will parse new/extra ads pre-fetching criteria from a live stream. Next the default set of ads pre-fetching criteria on the client will update via the parsed new/extra ads pre-fetching criteria. Now a notification from the live stream to pre-fetch ads is received by the client and the pre-fetched ads are obtained from the live stream. The client will receive a notification from the live stream to show ads and pre-fetched ads will be shown on the client. This Abstract is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims.