Information distribution device, information distribution method, and program

Abstract

An information distribution device includes: a distribution information management table in which area information at the time of distribution indicating areas in which mobile terminals are located when advertising information is distributed from an information distributing part to the mobile terminals is recorded for each of the mobile terminals to which the advertising information is distributed from the information distribution part; a distribution area evaluation part that calculates, for each of a plurality of areas forming the distribution area and based on the area information at the time of distribution, an area visit probability indicating, of users of the mobile terminals who have been in any of the plurality of area forming the distribution area when the advertising information is distributed from the information distribution part, a percentage of those who have visited a location indicated by the advertising information; and a distribution area updating part that updates distribution area information recorded in a distribution area management table such that the distribution area only includes, of the plurality of areas, those whose area visit probability is equal to or larger than a threshold value.