The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 15, 2013

Filed:

Sep. 25, 2007
Applicants:

Venson M. Shaw, Kirkland, WA (US);

Coulter C. Henry, Jr., Marietta, GA (US);

Linda Stanley Giles, Powder Springs, GA (US);

Robert Z. Evora, Douglasville, GA (US);

Inventors:

Venson M. Shaw, Kirkland, WA (US);

Coulter C. Henry, Jr., Marietta, GA (US);

Linda Stanley Giles, Powder Springs, GA (US);

Robert Z. Evora, Douglasville, GA (US);

Assignee:

AT&T Mobility II LLC, Atlanta, GA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

A way to modify a media file to include an advertisement is described herein. A media includes, but is not limited to, broadcast television, video, or music. The content of the media is analyzed to determine an appropriate advertisement to be inserted into the media content. For example, the advertisement may be a pizza commercial inserted into media that is popular among college age individuals. The content of the media may be further analyzed to determine an appropriate position within the media to insert the advertisement. For example, the pizza commercial may be inserted after a scene in which the characters are eating. Another example may be the insertion of a dating service commercial in a movie immediately following a dating scene in the movie.


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