The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 08, 2013
Filed:
Aug. 21, 2007
Rajarathnam Chandramouli, Holmdel, NJ (US);
Koduvayur P. Subbalakshmi, Holmdal, NJ (US);
Helena S. Wisniewski, Old Tappan, NJ (US);
Rajarathnam Chandramouli, Holmdel, NJ (US);
Koduvayur P. Subbalakshmi, Holmdal, NJ (US);
Helena S. Wisniewski, Old Tappan, NJ (US);
The Trustees of The Stevens Institute of Technology, Hoboken, NJ (US);
Abstract
A steganographic message/advertisement embedding method is presented that can be used for contextual and targeted advertising supporting unobtrusive and on-demand message/advertisement delivery. The present invention presents over two client devices, the method includes receiving, on a first client device, a primary multimedia presentation with a plurality of steganographic codes embedded therein; whereby the steganographic code is not perceivable during a rendering of the multimedia presentation and the steganographic code is associated with at least one secondary multimedia presentation. Next; the primary multimedia presentation is rendered on the first client device. The first client device receives a user selection to select at least one of the steganographic codes. In response to the user selection, a secondary multimedia presentation is presented to the user in response to receiving the user selection, wherein the second multimedia presentation is presented over a second client device which is distinct from the first client device.