The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 08, 2013
Filed:
Nov. 12, 2010
Amitha Pulijala, Milpitas, CA (US);
Terje Strand, San Francisco, CA (US);
Sharath Rajasekar, San Jose, CA (US);
Amitha Pulijala, Milpitas, CA (US);
Terje Strand, San Francisco, CA (US);
Sharath Rajasekar, San Jose, CA (US);
Oracle International Corporation, Redwood Shores, CA (US);
Abstract
A mobile communications marketing and advertising platform is described for delivering advertising content to subscribers of a telecommunications network over telecom-based channels, such as SMS, MMS and WAP Push. The platform is integrated with business tools, such as business process execution language (BPEL) based systems, business intelligence (BI) systems, Billing and Revenue Management (BRM) and business analytics monitoring (BAM) systems. By integrating these systems, the business tools can leverage the data generated by the mobile marketing and advertising platform in order to provide an improved view, analysis and understanding of the content delivery process. Similarly, the mobile marketing platform can utilize the functionality provided by the integrated business systems in order to more efficiently deliver the advertising content to subscribers.