The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 01, 2013
Filed:
Dec. 30, 2011
Eric Paul Bennett, Bellevue, WA (US);
Rajeev Kumar Chand, Redmond, WA (US);
Eric Paul Bennett, Bellevue, WA (US);
Rajeev Kumar Chand, Redmond, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Systems, methods, and computer-readable storage media for presenting interactive images associated with a search engine in association with a search engine results page (SERP) are provided. Upon receiving a search query at a search engine, it is determined that the search query content has a related interactive image associated with the search engine. An interactive image may be associated with the search engine, for instance, by having been previously presented as a background image for a search engine home page. A link to the interactive image may be presented as a search result on the SERP, the interactive image may be automatically presented as a background image of the SERP, or the interactive image may be determined to be related to an algorithmically-derived search result and a visual indicator thereof may be presented in association with the search result.