The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 01, 2013

Filed:

Dec. 28, 2010
Applicants:

Rajat Bhattacharjee, Mountain View, CA (US);

Aranyak Mehta, Mountain View, CA (US);

Benyu Zhang, Fremont, CA (US);

Vivek Raghunathan, Fremont, CA (US);

Inventors:

Rajat Bhattacharjee, Mountain View, CA (US);

Aranyak Mehta, Mountain View, CA (US);

Benyu Zhang, Fremont, CA (US);

Vivek Raghunathan, Fremont, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

Methods, including computer programs encoded on a computer storage medium, for enhancing selecting of relevant and diverse advertisements by selecting additional queries relating to an initial query, and by filtering additional queries and their associated advertisements.


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