The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 01, 2013
Filed:
Mar. 23, 2011
Liren Chen, San Jose, CA (US);
Chao Cai, San Jose, CA (US);
Eric W. Ewald, Gilroy, CA (US);
Cameron M. Tangney, Sunnyvale, CA (US);
Robert A. Walker, Ii, San Francisco, CA (US);
Japjit Tulsi, Los Altos, CA (US);
Ming Lei, San Jose, CA (US);
Zhimin He, Sunnyvale, CA (US);
Sagnik Nandy, Los Gatos, CA (US);
Ashok Babu Amara, Mountain View, CA (US);
Liren Chen, San Jose, CA (US);
Chao Cai, San Jose, CA (US);
Eric W. Ewald, Gilroy, CA (US);
Cameron M. Tangney, Sunnyvale, CA (US);
Robert A. Walker, II, San Francisco, CA (US);
Japjit Tulsi, Los Altos, CA (US);
Ming Lei, San Jose, CA (US);
Zhimin He, Sunnyvale, CA (US);
Sagnik Nandy, Los Gatos, CA (US);
Ashok Babu Amara, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated.