The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 24, 2013
Filed:
May. 08, 2009
Guy Calvert, Palo Alto, CA (US);
Aaron Shon, Seattle, WA (US);
Matthew C. Cary, Seattle, WA (US);
Michael English, Seattle, WA (US);
Michael Skinner, Seattle, WA (US);
Courtney L. Bowman, San Francisco, CA (US);
Guy Calvert, Palo Alto, CA (US);
Aaron Shon, Seattle, WA (US);
Matthew C. Cary, Seattle, WA (US);
Michael English, Seattle, WA (US);
Michael Skinner, Seattle, WA (US);
Courtney L. Bowman, San Francisco, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A publication evaluation subsystem generates publication scores for publications. Each publication score is indicative of an expected performance for content that is presented with the publication. The publication scores are generated relative to a baseline performance measure. The baseline performance measure has a value that is indicative of an expected performance of any selected content presented with any publication in the content network. More than one publication score can be generated for each publication, with each publication score being indicative of the performance of a sub-group of content items that are presented with the publication. The sub-group of content items can include content items that each share a common characteristic. For example, a publication score can be generated for a sub-group of content items that are associated with common targeting criteria (e.g., keywords).