The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 24, 2013

Filed:

Aug. 29, 2001
Applicants:

Jeffery C. Beman, Redmond, WA (US);

Alan S. Geller, Redmond, WA (US);

Ashis K. Roy, Redmond, WA (US);

Lawrence A. Koch, Seattle, WA (US);

Inventors:

Jeffery C. Beman, Redmond, WA (US);

Alan S. Geller, Redmond, WA (US);

Ashis K. Roy, Redmond, WA (US);

Lawrence A. Koch, Seattle, WA (US);

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

A system and method for estimating available payload inventory are provided. An advertisement delivery system generates a set of atomic market segment arrays from target market criteria for one or more advertisement campaigns to be served. The set of arrays is incremented corresponding to advertisement requests matching the target market criteria. The atomic market segment is processed to select an advertisement and to predict future capacity and manage inventory.


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