The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 17, 2013
Filed:
Aug. 23, 2010
Jonathan Baciu, San Francisco, CA (US);
Tim Lawrence Martin, San Francisco, CA (US);
Jason Vigen Menayan, Oakland, CA (US);
James Norton Reitz, Oakland, CA (US);
Paul Edmondson, Burlingame, CA (US);
Jonathan Baciu, San Francisco, CA (US);
Tim Lawrence Martin, San Francisco, CA (US);
Jason Vigen Menayan, Oakland, CA (US);
James Norton Reitz, Oakland, CA (US);
Paul Edmondson, Burlingame, CA (US);
YieldBuild, Inc., San Francsico, CA (US);
Abstract
A method of modifying the color characteristics of advertising content and web page content to increase the click-through rate of the advertising content. The advertising content and web page content may include hyperlinks and text. The color characteristics may include saturation, hue, intensity, contrast, and RBG characteristics. The color characteristics may be modified to make the advertising content more visible to the user, which results in a higher click-through rate.