The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2013
Filed:
Jul. 26, 2012
Shumeet Baluja, Santa Clara, CA (US);
Yushi Jing, Mountain View, CA (US);
Dandapani Sivakumar, Cupertino, CA (US);
Jay Yagnik, Mountain View, CA (US);
Shumeet Baluja, Santa Clara, CA (US);
Yushi Jing, Mountain View, CA (US);
Dandapani Sivakumar, Cupertino, CA (US);
Jay Yagnik, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
The subject matter of this specification can be embodied in, among other things, a method that includes inferring labels for videos, users, advertisements, groups of users, and other entities included in a social network system. The inferred labels can be used to generate recommendations such as videos or advertisements in which a user may be interested. Inferred labels can be generated based on social or other relationships derived from, for example, profiles or activities of social network users. Inferred labels can be advantageous when explicit information about these entities is not available. For example, a particular user may not have clicked on any online advertisements, so the user is not explicitly linked to any advertisements.