The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 10, 2013

Filed:

Jul. 07, 2009
Applicants:

Zhichen Xu, San Jose, CA (US);

Aurora Skarra-gallagher, Santa Cruz, CA (US);

Neal Sample, Santa Cruz, CA (US);

Yun Fu, Sunnyvale, CA (US);

Inventors:

Zhichen Xu, San Jose, CA (US);

Aurora Skarra-Gallagher, Santa Cruz, CA (US);

Neal Sample, Santa Cruz, CA (US);

Yun Fu, Sunnyvale, CA (US);

Assignee:

Yahoo! Inc., Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 17/20 (2006.01);
U.S. Cl.
CPC ...
Abstract

Techniques are provided for selecting a diverse mix of content items that may be displayed to a user. Content items such as user-generated events are received from a variety of sources. One or more content items are added to a set of content items based on a diversity of characteristics. The diversity of characteristics for the one or more content items may be calculated by measuring a diversity of characteristics of the set as if the one or more content items were added to the set. Content items that produce a greater diversity are selected for addition to the set. The set is displayed to the user, who is provided with a more meaningful mix of content due to the greater diversity in content.


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