The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2013
Filed:
Apr. 09, 2007
Robert J. Collins, Brookfield, NH (US);
Robert J. Collins, Brookfield, NH (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention is directed towards systems and methods for generating weights with which one or more advertisements comprising an advertisement group are selected for distribution. The method of the present invention comprises retrieving analytics data for the one or more advertisements comprising the advertisement group, and retrieving advertiser specified configuration data associated with the one or more advertisements comprising the advertisement group. A score is calculated for the one or more advertisements comprising the advertisement group, and weights are assigned to the one or more advertisements comprising the advertisement group based upon the scores and analytics data associated with the one or more advertisements.