Apparatus and methods for analyzing and using short messages from commercial accounts

Abstract

Disclosed are methods and apparatus for analyzing and using online short messages from promoting entity accounts (e.g., business or non-profit accounts). In one embodiment, a method of analyzing and using messages sent for a plurality of promoting entity accounts is disclosed. A plurality of models for classifying a plurality of messages based on a plurality of message features are obtained for each message. Each message is sent via a computer network between a selected one of the promoting entity accounts and one or more subscribing users that subscribe to receive messages from such selected promoting entity account, and each model is trained to identify whether a message belongs to a particular class based on a lexicon that was generated for such particular class and a training set of messages that belong to the particular class and message that do not belong to the particular class. A new message is classified based on the models and retaining classification information regarding the new message in a database that is accessible by a user so as to review the classification information on a computer display.