The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 03, 2013

Filed:

Feb. 23, 2011
Applicants:

Devraj Varadhan, Bellevue, WA (US);

Sean M. Scott, Sammamish, WA (US);

Douglas J. Gradt, Seattle, WA (US);

Inventors:

Devraj Varadhan, Bellevue, WA (US);

Sean M. Scott, Sammamish, WA (US);

Douglas J. Gradt, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Reno, NV (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

Disclosed are various embodiments that provide immersive multimedia views for items. Code for generating an immersive view for an item is obtained from a server, and the immersive view is rendered in the client. The immersive view features an image of the item surrounded by a user interface layer that provides information about the item. The user interface layer is hidden when a cursor moves onto a portion of the immersive view that corresponds to the image of the item. The image of the item may be replaced with a video of the item.


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