The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2013
Filed:
Sep. 16, 2008
Sebastien Lahaie, Rye, NY (US);
David M. Pennock, Monroe Township, NJ (US);
Sihem Amer-yahia, New York, NY (US);
David Parkes, Cambridge, MA (US);
Sebastien Lahaie, Rye, NY (US);
David M. Pennock, Monroe Township, NJ (US);
Sihem Amer-Yahia, New York, NY (US);
David Parkes, Cambridge, MA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method and apparatus are provided for administering a bidding language for online advertising. In one example, the method includes providing an expressive bidding language that allows an advertiser to specify an ad campaign in a tree structure, receiving the ad campaign that is written in the expressive bidding language, translating the ad campaign into scripts, and using the scripts to access appropriate inventory from an ad inventory database.