The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2013
Filed:
Jun. 04, 2010
Joshua Feuerstein, Brooklyn, NY (US);
Richard Harris, New York, NY (US);
Joshua Hartmann, Brooklyn, NY (US);
Adam Pritchard, New York, NY (US);
Arun Rajan, San Ramon, CA (US);
Kurt Schrader, New York, NY (US);
Jonathan Taqqu, New York, NY (US);
Damon Tassone, New York, NY (US);
Joshua Feuerstein, Brooklyn, NY (US);
Richard Harris, New York, NY (US);
Joshua Hartmann, Brooklyn, NY (US);
Adam Pritchard, New York, NY (US);
Arun Rajan, San Ramon, CA (US);
Kurt Schrader, New York, NY (US);
Jonathan Taqqu, New York, NY (US);
Damon Tassone, New York, NY (US);
Intent Media Inc., New York, NY (US);
Abstract
A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on the user intent and which identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user. The method further includes selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the hurdle rate, and displaying the optimal advertisement to the user in an interface of a client computer system.