The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2013
Filed:
Jun. 26, 2008
Asela J. Gunawardana, Seattle, WA (US);
Jody D. Biggs, Redmond, WA (US);
Jesper B. Lind, Bellevue, WA (US);
Christopher A. Meek, Kirkland, WA (US);
Asela J. Gunawardana, Seattle, WA (US);
Jody D. Biggs, Redmond, WA (US);
Jesper B. Lind, Bellevue, WA (US);
Christopher A. Meek, Kirkland, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A 'Quality-Based Ad Pricer' prices ads as a function of how users respond to a particular page and/or domain to which they are sent by an online advertisement. User experience is improved by ensuring that advertisements that are more relevant to a user are priced less than an ads which are less relevant to the user. In particular, a quality factor for each ad is determined as a property of the advertiser's site based on measured user behaviors with respect to that site. This quality factor is then used in ranking, selecting, and pricing ads in an automated online auction. Further, while ad aggregators are not excluded from the ad market by the pricing rules of the Quality-Based Ad Pricer, these rules ensure that there is a 'level playing field' such that ads of merchants are not excluded by the ads of ad aggregators.