The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2013
Filed:
Sep. 21, 2010
Applicants:
Surojit Chatterjee, Fremont, CA (US);
Douglas T. Hudson, Bayville, NJ (US);
Inventors:
Surojit Chatterjee, Fremont, CA (US);
Douglas T. Hudson, Bayville, NJ (US);
Assignee:
Google Inc., Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract
A system and method is provided that uses a processor to rank advertisements based on their likely appeal to users and the price that will be charged for the advertisement. In one aspect, and advertiser may pay a fee in order to have its advertisement considered to be the most expensive in terms of price even though the advertiser is actually paying less. The fee may also be paid in connection with a transferable option, whereby the advertiser may have the right but not the obligation to have it advertisement displayed at the price.