The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2013
Filed:
Apr. 30, 2003
Guido Lammers, Wiesloch, DE;
Martin Steiert, Heidelberg, DE;
Horst Gerlach, Saarlouis, DE;
SAP AG, Walldorf, DE;
Abstract
Methods and systems for managing marketing campaigns. A communication module is capable of executing a first step of a marketing campaign, and is capable of handling customer responses to the marketing campaign received through a variety of communication channels, regardless of which channel was used for contacting the customers. Customers may respond by email, telephone, fax, in person, through an internet site, by letter or by other modes of communication. An object generation module generates an object containing information from the response, uses the information to match the response with the marketing campaign, and links the object to the marketing campaign. A person may override the object generation module's matching by inputting the identity of another marketing campaign for matching. A campaign management module receives the object from the object generation module. A user may modify how the system matches responses with marketing campaigns.