The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2013
Filed:
Nov. 18, 2009
Paul N. Fahn, Sunnyvale, CA (US);
Sanjeev Verma, San Jose, CA (US);
Byung-rae Lee, Seoul, KR;
Samsung Electronics, Co., Ltd, Suwon, KR;
Abstract
A user playing a media file having ads on a playback device is able to automatically skip the ads during playback depending on the user's subscription level, as indicated in a user license or user account information. Whether an ad is automatically skipped may depend not only on the user license but also on attributes of the ad. An ad may have a skip-level which indicates the 'importance' of the ad. If the advertiser wants to ensure that the ad will be seen and not be automatically skipped by a media playback unit, it can pay a higher price for the ad and the ad will be assigned a higher skip-level value. On the user subscription side, a user who wants to avoid ads may pay a higher subscription fee and have a user license that determines, via an auto-skip level value ('user level'), how many ads the user can automatically skip during playback of the media file. With a higher the auto-skip level value, the user is able to automatically skip more ads on the playback device.