The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2013
Filed:
May. 05, 2011
Aleksei Tolompoiko, Cumming, GA (US);
Justin Haygood, Marietta, GA (US);
Phillip J. Markert, Jr., Kennesaw, GA (US);
Ryan A. Caskey, Dallas, GA (US);
Robert W. Smith, White, GA (US);
Aleksei Tolompoiko, Cumming, GA (US);
Justin Haygood, Marietta, GA (US);
Phillip J. Markert, Jr., Kennesaw, GA (US);
Ryan A. Caskey, Dallas, GA (US);
Robert W. Smith, White, GA (US);
Eyewonder, LLC, Atlanta, GA (US);
Abstract
A method and system for dynamic interaction mapping for online advertizing is disclosed in one embodiment. Metric information relating to interaction with a creative is received from a number of user computer from across the Internet. The metric information is correlated to playback time of the creative and position of interaction with respect to the creative. A graphic overlay or heatmap is formulated according to display options, event triggers, playback time and position of the interaction relative to the creative. The graphic overlay is presented in a way that the graphic overlay changes according to playback time. Display options include creative transparency, graphic overlay transparency, selection from a number of interactions and/or events, selection of one or more panels, choosing clicks and/or rollovers, choice of different colors or shading for different interaction, etc.