The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2013
Filed:
Sep. 06, 2012
Hemang N. Gadhia, Arlington, VA (US);
Rishi Kumar, Laurel, MD (US);
Hellmut Adolphs, Washington, DC (US);
Matthew M. Saunders, Alexandria, VA (US);
Hemang N. Gadhia, Arlington, VA (US);
Rishi Kumar, Laurel, MD (US);
Hellmut Adolphs, Washington, DC (US);
Matthew M. Saunders, Alexandria, VA (US);
Millennial Media, Inc., Baltimore, MD (US);
Abstract
Computer systems and methods for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices are disclosed. In some embodiments, the computer systems and methods may comprise receiving and/or retrieving events; grouping the events into an events group; determining an audience value for a user of the Internet-connectable device based on the events group, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.