The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2013
Filed:
Oct. 01, 2010
Paul Feng, Palo Alto, CA (US);
Surojit Chatterjee, Fremont, CA (US);
Paul Feng, Palo Alto, CA (US);
Surojit Chatterjee, Fremont, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distribution of co-sponsored content items. In one aspect, a method includes receiving a first bid from a first content distributor and a second bid from a second content distributor, where each of the bids specifying respective amounts that the different content distributors will pay for distribution of respective content. Using the first and the second bid, a total bid is computed for a co-sponsored content item that includes the first content and the second content. A request is received for content to be presented in a presentation slot of a publisher property and the co-sponsored content item is selected for presentation based on the outcome of an auction performed using the total bid as one of a plurality of bids. In turn, data that cause presentation of the co-sponsored content item in the presentation slot of the publisher property are provided.