The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2013
Filed:
Jan. 07, 2010
Nir Nice, Kfar Veradim, IL;
Ehud Wieder, Sunnyvale, CA (US);
Boaz Feldbaum, Haifa, IL;
Sefy Ophir, Tel Mond, IL;
Eran Shamir, Atilt, IL;
Yacov Yacobi, Mercer Island, WA (US);
Arie Friedman, Petach-Tikva, IL;
Nir Nice, Kfar Veradim, IL;
Ehud Wieder, Sunnyvale, CA (US);
Boaz Feldbaum, Haifa, IL;
Sefy Ophir, Tel Mond, IL;
Eran Shamir, Atilt, IL;
Yacov Yacobi, Mercer Island, WA (US);
Arie Friedman, Petach-Tikva, IL;
Microsoft Corporation, Redmond, WA (US);
Abstract
Systems, methods, and computer storage media having computer-executable instructions embodied thereon that maintain privacy during user profiling are provided. A profiling service receives, from a first device, rules for profiling a user. The rules were encrypted using a private key. The profiling service also receives, from a second device, user data. The user data was encrypted using a public key communicated to the second device by the first device. The profiling service then matches the encrypted rules with the encrypted user data, and based on the matching, generates a profile for the user. In embodiments, such a user profile can be utilized to deliver personalized digital content to a user.