The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 20, 2013

Filed:

May. 01, 2007
Applicants:

Daniel J. Zigmond, Menlo Park, CA (US);

Jason Bayer, Mountain View, CA (US);

Greg Hecht, Mountain View, CA (US);

Bryan Mcquade, Palo Alto, CA (US);

Inventors:

Daniel J. Zigmond, Menlo Park, CA (US);

Jason Bayer, Mountain View, CA (US);

Greg Hecht, Mountain View, CA (US);

Bryan McQuade, Palo Alto, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04H 60/32 (2008.01);
U.S. Cl.
CPC ...
Abstract

Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.


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