The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 20, 2013
Filed:
Aug. 12, 2011
Roberto J. Bayardo, Morgan Hill, CA (US);
Uma Mahadevan, Cupertino, CA (US);
Giao Nguyen, Sacramento, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Adam I. Juda, New York, NY (US);
Roberto J. Bayardo, Morgan Hill, CA (US);
Uma Mahadevan, Cupertino, CA (US);
Giao Nguyen, Sacramento, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Adam I. Juda, New York, NY (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting controlling keywords. In one aspect, a method includes determining that two or more targeting keywords for a same content item source are matched by one or more terms in a content item request, where a first targeting keyword matches the one or more terms with a more specific type of match than the second targeting keyword. If the bid associated with the second targeting keyword does not exceed the bid associated with the first targeting keyword, the first targeting keyword and the second targeting keyword are ranked based on selection scores. The targeting keywords are ranked based at least in part on the quality scores when the bid associated with the second targeting keyword does exceed the bid associated with the first targeting keyword.