The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 13, 2013
Filed:
Aug. 11, 2010
Eswar Priyadarshan, West Roxbury, MA (US);
Kenley Sun, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Ravikiran Chittari, Cupertino, CA (US);
Jayasurya Vadrevu, Lexington, MA (US);
Irfan Mohammed, Cupertino, CA (US);
Eswar Priyadarshan, West Roxbury, MA (US);
Kenley Sun, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Ravikiran Chittari, Cupertino, CA (US);
Jayasurya Vadrevu, Lexington, MA (US);
Irfan Mohammed, Cupertino, CA (US);
Apple Inc., Cupertino, CA (US);
Abstract
Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.