The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 13, 2013
Filed:
Nov. 15, 2010
Richard Sinn, Milpitas, CA (US);
Takchun Tse, Sunnyvale, CA (US);
Richard Sinn, Milpitas, CA (US);
Takchun Tse, Sunnyvale, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system and method for serving ad creatives to a user includes steps of: monitoring open conversation windows of a client during a login session, wherein each open conversation window is a conversation between the client and a correspondent; receiving client state information associated with each open conversation window; sending the client state information to client state information store; responsive to initiation of a new client session, retrieving the client state information; dynamically computing a template for a combination ad creative customized for each open conversation window associated with the new client session; generating the combination ad creative from the template; and serving the combination ad creative to the client.