The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2013
Filed:
May. 28, 2010
Eswar Priyadarshan, West Roxbury, MA (US);
Kenley Sun, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Ravikiran Chittari, Acton, MA (US);
Jayasurya Vadrevu, Lexington, MA (US);
Omar Abdala, Cambridge, MA (US);
Eswar Priyadarshan, West Roxbury, MA (US);
Kenley Sun, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Ravikiran Chittari, Acton, MA (US);
Jayasurya Vadrevu, Lexington, MA (US);
Omar Abdala, Cambridge, MA (US);
Apple Inc., Cupertino, CA (US);
Abstract
Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.