The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 09, 2013
Filed:
Mar. 18, 2011
Weipeng Yan, Redwood City, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Anshul Kothari, Sunnyvale, CA (US);
Weipeng Yan, Redwood City, CA (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Anshul Kothari, Sunnyvale, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
An advertisement associated with a bid and a budget for placement of the advertisement is received, and a determination as to whether to present the advertisement is made. A number of times the advertisement is presented is calculated, and the number of times the advertisement is not presented is calculated. An impression share statistic for the advertisement is calculated based on the calculation of the number of times the advertisement is presented and the calculation of the number of times the advertisement is not presented.